No matter what you are writing for, you need to write in a way that draws your reader’s in. You don’t have to be an award winning writer to write compelling copy. Below are a few simple techniques that will help draw your reader’s in.
1. Don’t try to cover all the bases
Covering all the bases gives your copy less punch. If something is strictly true, state it that way. For example: “Young girls nowadays love the show Hannah Montana” sounds better than “Almost every young girl nowadays loves the show Hannah Montana.”
2. Get rid of junk words
Junk words add fluff and weight to your copy that is not needed. Lose that weight by eliminating unnecessary “coward words” (“it seems”, “might be”, etc.). Remove adjectives where they are not needed. You don’t have to eliminate all of them, but adjectives have more punch when used sparingly. Experiment with your copy to see how much can be cut out.
3. Get to the point
This goes hand in hand with number two. Descriptive and flowery sentences fluff up your copy and make readers lose interest. Instead, just say what you want to say.
4. Be conversational
If you write like you talk, it makes your copy sound less robotic. Obviously, proper grammar is important, (don’t use slang words) but writing conversationally comforts people because the copy feels like it was written by a real person.
Often, your copy is the first impression someone has of you, so take the time to make sure it draws your reader in.