No matter what the gesture, giving back to your community has its benefits. Taking the time to invest in the places and people that have helped support your business has both tangible and intangible benefits. Giving back not only makes you feel good, but it gives your business the reputation of being charitable, something that people tend to remember years down the road. It’s easy to find ways to give and you don’t have to do something huge to get noticed in a big way.
There are plenty of organizations around your area that are looking for people just like you. You can donate food to a homeless shelter, sponsor a local youth sports team, or just have your employees give blood. These are just a few examples of easy ways you can help out your community in a big way.
Our company recently installed a new server at St. Catherine of Siena Parish in Clearwater, FL. Our Vice President and his family had been a member of the church for years and we did this install as an in kind donation to help the parish. St. Catherine’s is already realizing better performance and benefiting from the features that come with their new server such as Microsoft Exchange. They were extremely grateful for the kind donation and have been sure to let everyone in the parish know of how kind ACF was. Our Vice President was happy to donate to a place in our community that has given to him and his family.
As far as marketing your business goes, kind donations are difficult to track, but by doing good things, you are sure to see good things in return. You should already have a clear marketing plan set; charitable donation should just be added to that plan. Write press releases about what your donation to talk to local TV and radio stations to create buzz. The more you talk, the more people hear about what you are doing.
Making a difference can be as simple or as big as you want. Find a local charity or cause you want to support and do what you can to help. Start giving back today!