Marketing becomes even more important in a bad economy and one of the best ways to market during these times is through the web. Web marketing can deliver during poor economic times because unlike other forms of marketing, the web doesn’t go away. Making changes to your website can really help give your business a marketing edge during a challenging economic time. Below are strategies you can apply to your website to help make it a better marketing tool.
Look through your content
Go to your website and read (don’t skim) the content on your pages. Is it engaging and informative? Is it still relevant? What can be done to make it better?
Start by removing any content that is no longer relevant and rewrite content that seems uninteresting. To make content better and more engaging, you may want to consider using graphs, charts, or videos in place of just basic text. The more informative and engaging your content is, the more likely it will be that a visitor will stick around.
If you’re interested in rewriting some of your pages, but don’t know where to start, our copywriters can help! Contact us for more details.
Check your links
Broken links are very frustrating for users, so make sure all the links on your website are still in working order. If you don’t have a custom 404 page for broken links, create one. This will help give informative information to your visitors instead of just a generic message that may cause them to leave the site.
Another thing to consider is image links. Go through your website and make sure there are no broken images. Fix anything if necessary. Having all links in working order will greatly help user experience.
Make it better for search engines
If you haven’t signed up for Google Webmaster tools yet, create a profile. This tool allows you to submit a site map to Google which helps you learn what you can do to improve your search engine rankings. If you already have your account set up, take the time to review the data provided and make changes that could improve your rankings, which will get you more business.
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Take a look at the presentation
Does your website look its age? If you’ve had a website up for years, it may be time to give a more modern look. If an entire redesign isn’t in your budget, you can make simple changes to achieve a more modern look. Changing things like fonts, call to action buttons, or breaking up text into smaller paragraphs can greatly help make your site look more attractive to visitors.
Do you need advice on what to change? Just ask.
During bad economic times, it’s important to do whatever you can to market your business. Making a few improvements to your website can help greatly improve your online marketing presence, so take a good look at your website and see what you can do to make it better!