|Looking to get more readers? Follow these formatting tips!|
The content on your website is important. It includes all the information about your products, services, and great things that your company does. You know that poor copywriting can cause potential customers to go somewhere else.
You have put in a lot of time and effort to make sure it sounds perfect. You know it sounds great, but you aren’t getting the response you had hoped for.
Your web traffic isn’t increasing. You’re not receiving many calls.
The truth is, people are probably not reading it.
Don’t be discouraged. Instead of reading, many people tend to “scan” a webpage to look for important details instead of reading everything word for word. We’re sure your content sounds great, but the way you delivered it may be the reason why people aren’t reading it. Below are a few tips to make your website content more readable that won’t require much editing time. We promise you won’t have to rewrite anything!
1. Line Breaks
Shorter paragraphs are easier to read, so try to break up anything long into smaller chunks. Have one idea per paragraph and keep the sentences short. The more white space you have on your page, the easier it will be for people to scan.
The use of subheadings is another great way to break up content. It allows users to easily scan what your paragraphs are going to be about. Use them to give your readers the general idea of what is talked about. The more engaging your subheadings are, the more likely someone will read further into the paragraph, so keep that in mind.
3. Bulleted and Numbered Lists
Did you notice how this post is a numbered list?
People like reading lists because they are easily scannable and create a visual break for the reader. Is there content on your page that could be used in a list? Try using one instead of putting the content into a paragraph.
4. Pair Images With Captions
Captions are often the most read content on a web page, so if you use images on your page, be sure to add a caption underneath them. It will let the people scanning your page understand what the image is about. If the caption is intriguing, they’ll likely read the rest of the content on your page.
5. Add internal links
Adding links in your content to other pages on your site will help keep people on your site. Is there a page on your site where someone could get more information about a particular topic? Add a link to that page and watch your traffic increase.
Did you notice how we link to other articles at the end of each post? To do that, we use the linkwithin plugin for blogger. If you have a blog, you can use it too by clicking here.
6. Format for the Scanner
Since many people tend to scan a page before reading all the details, formatting your content will help those people get the gist of what you’re talking about. Bold important parts of your copy, emphasizing the key things you want the reader to get out of it.
Just a few small changes to the copy on your webpage can instantly make that page more readable. Do you have any additional tips that can make a webpage easier to read? Share them with us in the comments.